With just a couple of months left before the CBSE and other competitive exams, there is a surge in the demand for sample papers and offline videos at the World Book Fair. The mock test series for the exams such as IIT-JEE and NEET are popular but the test series for other mock exams such as COMEDK of Karnataka and Maharashtraʼs MHT-CET are also finding ample buyers this time.
This year, the focus is also on the children's books-- fiction, IQ, and syllabus- related. Publishers have also come up with the interactive e-books and apps for the children.
“There are many students who have created apps even before studying technology. There is enough information on the internet and students want to innovate. We are bringing four science subjects in one interactive medium like robotics to help understand these subjects better,” said Monica Malhotra, MD, MBD group.
These books are available in the market but students get the discount in the world book fair and publishers get a platform to display their upcoming projects. Most of the publishers earn a major portion of revenue from the income from test preparation books but this year the demand for the engineering books has fallen.
“Increasing unemployment among engineers and B Tech colleges getting shut down has hit the publishing industry as well. We have seen 20-30 percent decrease in the sale of engineering preparation books. However, since 2016, NEET examʼs books have seen a promising surge of 25-30 percent,” said Vikas Gupta, senior product manager, Pearson group.
Due to job security, the youth is taking interest in the government sector jobs.
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