Earlier, Advertisements were restricted to papers, TV & radio. Online Advertisement has given a new shape to advertising world. Online advertising is the way of promoting products & services with the help of internet. Online web branding reaches to wide area audience. It's a way to communicate with your customer about your presence available in this competitive market. Online advertising includes email marketing, social media marketing, mobile/website marketing and an array of display marketing such as banner ads, pop-ups, etc. Online advertising is much more attractive & with low risk attached.
Here are the major benefits of Online Advertising, lets discuss:
"¢ Less expensive. As compared to offline advertisement, online we advertising is inexpensive & reaches wide area also. Online ads are hyperlinked, once clicked; it will take you to the greater world then. Offline advertising is restricted in all area.
"¢ Wider geographical reach. When an advertisement is visible on website, it is viewed by thousands-Lakhs. Advertising can be done only either on national level or international level. Which means it is visible to huge geographical area.
"¢ No rigorous payment. In online advertising, you have to pay only for the qualified clicks, leads or impressions.
"¢ Easy result measurement. Instant analytics. A lot of effective analytics tools in order to measure online advertising results, which helps you, know where your campaign stands & if required, how to improve it.
"¢ More targeted audiences. Advertisement placed online targets more audience as it is visible on country level. Students, businessmen, dealers, exporters, etc. everyone can see online ad.
"¢ Versatility. Unlike offline media, online advertising can be highly interactive. From attractive videos and games to audio messages and sections for query input, there are many methods to keep the consumer keenly and constantly engaged.
"¢ Ad beneficial for sellers and consumers. Online advertising is beneficial to both the parties. Sellers use advertising to promote products & its price, usability, and advantages. Customers who come to the site, they know about the diverse products from these ads.
"¢ Speed. Online advertisements have tremendous frequency. It can reach each person in the entire world in fraction of seconds.
More and more sites are asking you to pay a fee to subscribe to all or part of the Web site. Internet is a medium to obtain website traffic and target and deliver marketing messages to the right customers.
Tags:
Digital Media
Online Marketing
Advertising
Benefits
