MICA announces a summer programme on 'Advanced Business Research & Analytics'

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Mudra Institute of Communications, Ahmedabad (MICA) has announced a summer programme on advance business research and analytics for faculty and research scholars in the area of management and social sciences. The two-week programme will begin on 8th June 2012 at MICA campus in Ahmedabad.

The two-week, intensive programme, conducted by Dr. Rasanand Panda and

Dr. Rohit Trivedi, will cover introduction to research and problem formulation, research process and research design, sampling theory, hypothesis formulation and testing techniques, non-parametric and parametric test, multivariate analysis, data mining and business intelligence, use of SPSS and AMO in data analysis. The high-impact programme will cover both qualitative and quantitative research and will prepare participants to confidently handle advanced management research as well as research-based consulting projects.

Notes to Editor

The Mudra Institute of Communications, Ahmedabad (MICA), India's premier Communications Management Institute, was established in 1991.

The institute's vision is to be the pre-eminent communications management school. Its foundation lies in being an innovative and creative school addressing the needs of an ever-changing marketing and communications environment.