National design competition inviting innovative, ergonomic and world class design in the public amenities space
-- Top 3 winners to be awarded with INR 1 lakh, INR 50,000 and INR 30,000 respectively
Bosch Power Tools along with the National Institute of Design (NID), today, announced the launch of its socially relevant industrial design competition called "India Changers- Designers at work for a better India", for students with an engineering, design or art background. The competition is based on the theme of social innovation, wherein participants are urged to create world class designs pertaining to public amenities such as signage, rain shelter, drinking water fountains, public seating and others. 'India Changers' will reach out to design institutes present across the country, thereby giving students an opportunity to create state-of-the-art designs that have the potential to be implemented across various cities, towns and villages of India. The winners will be announced on 7 November 2012 and will be awarded with cash prizes of INR 1 lakh, INR 50,000 & INR 30,000 respectively.
Bosch Power Tools enjoys an enviable reputation worldwide for its high-quality power tools that reflect thoughtful engineering and design, delivering efficient, creative and satisfying experiences for professionals and consumers. With a long standing German history spanning 125 years, it is the leader in power tool design and ergonomics to ensure not only long-lasting tools, but also more effective and efficient operating practices for its users.
The "India Changers- Designers at work for a better India" initiative is the first of its kind from Bosch Power Tools in India to promote and recognize industrial design that will help provide innovative and socially relevant solutions to better lives. Judging the creations will be a panel of renowned design experts, namely - Mr. Michael Foley of Foley Designs; Mr. Vijay Pandey-Vice President, Bosch Power Tools division, India; Mr. Satish Gokhale of Design Directions and Mr. Vijai Singh Katiyar, Activity Chairperson, Professional Educational Programmes, NID and Senior Designer.
The registrations will be open from September 25th 2012 until October 31st 2012 and entries can be sent to www.indiachangers.com . The nominations will be evaluated based on the conceptual strength of idea, visual quality of submission and details related to the execution of proposed concept, all of which will carry a weightage of 30%. 10% weightage will be given to concept note. The evaluation will result in top ten poster entries being selected, out of which, top three winners will be adjudged.
Speaking on the occasion Mr. Vijay Pandey-Vice President, Bosch Power Tools Division, India said, "We are pleased to associate with NID to launch the "India Changers- Designers at work for better India. By encouraging talent from all parts of India, Bosch Power Tools is fuelling the imagination of an enormous pool of young innovators who have the caliber to challenge the conventional and create something unique. The Challenge will recognize edgy and practical designs that have the power to provide solutions to some of the country's most pressing issues". He added, "We are positive that the response to the competition will be outstanding and we look forward to socially relevant, ergonomic designs from the student fraternity".
The initiative is being seen as a positive encouragement to innovative industrial design projects that can influence the quality of life.
Bosch Power Tools, a division of Bosch Group worldwide has maintained its leadership position in India over the years. The company has built a strong foothold in the market based on superior technology and utmost trust of its customers to provide a comprehensive portfolio of power tools in the professional and consumer segment.
On the occasion, Mr. Vijai Singh Katiyar, Activity Chairperson, Professional Educational Programmes, NID said, "Synergy on live research and development agenda is considered crucial for the academic and creative development of young minds. NID's collaboration with Bosch is expected to contribute to many new developments aimed at Indian needs and work environments. We at NID look forward to this collaboration & meaningful interaction amongst faculty, students and Bosch".
About National Institute of Design
The National Institute of Design (NID) is internationally acclaimed as one of the foremost multi-disciplinary institutions in the field of design education and research. The Business Week, USA has listed NID as one of the top 25 European & Asian programmes in the world. The institute functions as an autonomous body under the department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India. NID is recognised by the Dept. of Scientific & Industrial Research (DSIR) under Ministry of Science & Technology, Government of India, as a scientific and industrial design research organisation. NID has been a pioneer in industrial design education after Bauhaus and Ulm in Germany and is known for its pursuit of design excellence to make Designed in India, Made for the World a reality. NID's graduates have made a mark in key sectors of commerce, industry and social development by taking role of catalysts and through thought leadership.
About Bosch in India
In India, Bosch is a leading supplier of technology and services in the areas of automotive and industrial technology, consumer goods and building technology. Additionally, Bosch also has in India, the largest development centre, outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through six companies, viz, Bosch Limited, Bosch Chassis Systems India Limited, Bosch Rexroth India Limited, Robert Bosch Engineering and Business Solutions Limited, Bosch Automotive Electronics India Pvt Ltd, Bosch, Electrical Drives India Pvt Ltd.. In India, Bosch set up its manufacturing operation in 1953, which has grown over the years grown to include 13 manufacturing sites and 4 development centres. Bosch Group in India employs over 25,000 associates. As per preliminary figures it generated consolidated revenue of over Rs. 11,000 crores in 2011.
Additional information can be accessed at www.boschindia.com , www.bosch.com .
CONTACT DETAILS
Ramya Nair, Bosch Power Tools, +91 7829921430, Ramya.Nair@in.bosch.com
Bhaskar Bhatt, National Institute of Design, +91 8980515167, bhaskar_mr@nid.edu
Sony Singh, Genesis Burson-Marsteller, + 91 974 256 3073, sony.singh@bm.com